TOKYO, March 18 / — In conjunction with our Spring 2009 Parka Campaign, UNIQLO is offering an amazing 1000 styles of colorful parkas for customers to choose from. The new campaign called “TOKYO FASHION MAP” features 1000 styles of real Tokyo fashion wearing our parkas.
It is now shown on a special website and in a magazine which is available at UNIQLO’s international stores.
We will introduce the ample fresh appeal of the UNIQLO parka in all sorts of ways to help customers find the style to best suit them. 1000 men and women of all ages resident in the fashion city of Tokyo sport parkas in their own individual ways. We also take up typical Tokyo streets in 15 different areas including Harajuku, Akihabara, Ginza and Tsukiji. UNIQLO parka jackets are well known for their wide range of colors, materials, and basic, classic designs.
This 1000 parka styling has been made possible by collaboration with Graffiti Magazine’s “Tokyo Graffiti” publication, famous for its excellent street snaps.
The concept for the campaign is to show real fashion in typical Tokyo streets and to tell how the parka can accommodate any style. The UNIQLO parkas are used to express real fashion in Tokyo, a concept that is capturing global attention this time. 1000 men and women of all ages resident in Tokyo sport parkas in their own individual ways. We also take up typical Tokyo streets in 15 different areas including the young, trendy Harajuku area, the Ginza shopping and entertainment district, Akihabara, famous for its electronics gadgets, and Tsukiji, one of the largest wholesale fish markets in the world. The actual pictures were taken by talking to 1000 people who we met in the street and asking them to wear a UNIQLO parka for the project.
- TOKYO FASHION MAP is shown on the exclusive website
The 1000 styles introduced on the TOKYO FASHION MAP are now on the exclusive UNIQLO website (http://www.uniqlo1000.com).
On this bilingual website, you can see the parka linking the streets of Tokyo through the Parka Relay Movie and street snaps laid out on a map of Tokyo using the Google system. You will be able to see and enjoy Tokyo’s real fashion and the fun parka styles in three-dimensional reality.
- The bilingual magazine TOKYO FASHION MAP with UNIQLO is available at UNIQLO’s international stores
The magazine TOKYO FASHION MAP with UNIQLO is supplied to UNIQLO’s international stores for customers to see real Tokyo clothes for themselves. In this magazine, we introduce not only street snaps of fashion, but also popular stores in these areas. And even the personal rooms of people who live and breathe in these streets are introduced.
